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Prime Cellar is your source for fine wine from Europe and California. We work hard to source authentic, high quality wines, provide knowledgeable customer service, and offer professional shipping and storage to our discerning clients. We take great pride in the fact that the majority of the wines in our cellar originate from a private collection with a well-documented history of outstanding storage conditions. The impeccable provenance of these wines is something few retailers other than Prime Cellar are able to offer.

Our wine selection speaks to the beliefs and values of Prime Cellar. We seek rare, premium wines in the hope of sharing them with passionate wine lovers and culinary connoisseurs. Using our team’s extensive wine knowledge, we can help you track down nearly any bottle you’d like. We hope you’ll join us in discovering your next favorite bottle!

Max Coane

Our Wine Director


Max Coane loves wine, but he never thought it would be his life’s work. After having success as a musician, songwriter, and producer from a young age, Max’s career veered sharply after he launched a Los Angeles supper club. Despite not having restaurant experience, Max was smitten. Looking to expand his knowledge of wine and the wine business, Max began the grueling exam process from the Court of Master Sommeliers. Armed with his new certification, he then joined the team at Michelin-starred Saison in San Francisco, soon rising to the position of Head Sommelier.

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